ClickThrough Blog

Meet our October Employee of the Month - Jack Adams

Regan Foy — Tue, 29 Oct 2024 16:49:05 GMT

Our October Employee of the Month is Jack Adams! For his exceptional performance, he'll receive a £50 voucher of his choice, a commemorative mug and a social media shoutout!

Meet our September Employee of the Month - Jennie Lindehoff

Regan Foy — Wed, 25 Sep 2024 12:45:16 GMT

Our September Employee of the Month is Jennie Lindehoff! For her outstanding performance, she'll receive a £50 voucher for a brand of her choice, a commemorative mug, and all the love and admiration from her colleagues - although her nominations seem to show that that is already covered.

Key Tips From Each Marketing Channel to Supercharge Black Friday

Regan Foy — Thu, 19 Sep 2024 10:23:03 GMT

The days are getting shorter, the temperature's getting colder and conversations are starting to turn toward getting ready for Christmas. Yes, we're only in September, but most retailers are preparing themselves for the big sales - with the first one inching ever closer. The busiest time in many a marketing calendar, Black Friday is on the way.

Seven Things to do in Seven Days to Prepare for Black Friday Success

Regan Foy — Tue, 17 Sep 2024 15:15:59 GMT

The early bird catches the worm - and it's no different with Black Friday strategy. Despite the shopping event not happening until the end of November, you should be planning for Black Friday by now.

How to Stand Out with Paid Media During Black Friday | ClickThrough Marketing

Regan Foy — Mon, 16 Sep 2024 13:39:29 GMT

Black Friday is equally as demanding for Digital Marketing professionals as it is for the consumers. While shoppers navigate crowded shops in search of the best bargains or browse their favourite brand's websites for substantial savings, marketers are diligently managing an array of tasks during the year's most significant shopping event.

Why Planning Black Friday Paid Social Ads Early is Key

Regan Foy — Tue, 10 Sep 2024 15:31:45 GMT

Now is the best time to get ahead of the game and start planning your Black Friday Paid Social ads. The big day may still be two months away, but it's important to be as organised as possible as we move in to the next quarter.

How to Build the Perfect Black Friday Landing Page

Regan Foy — Mon, 02 Sep 2024 15:59:03 GMT

It may appear straightforward, yet it is often underestimated. A top landing page is essential for maximising success during Black Friday sales. If you have dedicated time to organic optimisation but your landing page falls short somehow, then it could have a negative effect on your sales and conversions.

UK Consumers and Their Relationship With Black Friday Over Time

Regan Foy — Fri, 30 Aug 2024 13:50:57 GMT

During the early 2010s, American-owned retailers in the United Kingdom, such as Amazon and Asda, jumped on the trend of U.S. style Black Friday promotions. This successful strategy prompted British retailers to follow suit around 2014, with popular names like Argos, John Lewis, and Very all embracing the concept. Ever since, Black Friday has become a significant event in the UK shopping calendar, alongside the more traditional Boxing Day sales.

August Round-up: Better Meta Targeting, Google Glitch & UX Best Practice

Regan Foy — Thu, 29 Aug 2024 13:47:38 GMT

The latest version of our newsletter should have settled in your email inbox, detailing the need-to-know information and must-read thought leadership from the last month in Digital Marketing. Covering Google's ranking glitch, improved targeting on Meta and much more - delve into further details below.

How to Protect SEO Performance During a Site Migration | ClickThrough Marketing

Rory Tarplee — Thu, 22 Aug 2024 14:14:27 GMT

Arming yourself with the right tools to ensure a smooth site migration is important - find out how to protect your SEO during a migration today.